ISF started out of frustration.

Two founders, both building, both confused more often than we’d like to admit. Too much advice, not enough clarity. Most resources assumed money, connections, or experience we didn’t have. The rest sounded good but didn’t help when real decisions had to be made.

We were tired of stitching together answers from podcasts, threads, and communities that never showed the messy middle.

Just the outcomes.

So we built what we couldn’t find.

ISF is for founders who are actually building, figuring things out in real time, and don’t want fluff or false certainty. Just practical thinking for the stage you’re in.